“Native ads are more intuitive so we displayed them in more prominent positions within apps. We were able to view the effects on user click-through rates in real time based on the information in the ads backend. We could make quick adjustments to the native ads to maximize the effect of the ad.”
Jinnee Lee, Vice President, Linghit Limited
"Universal App Campaigns have helped us acquire users with a higher LTV compared to other acquisition channels. We're particularly excited about how the next generation of Universal App Campaigns will enable us to iterate quickly and optimize for the actions that matter most to our business. This is an app marketer's dream."
“AdWords is a crucial part of my customer acquisition strategy. Linking my AdWords account to Firebase was incredibly easy, and now I can see total lifetime value for all users I've brought in from AdWords, broken down by campaign. The ability to sync my AdWords data to Firebase Analytics has simplified my daily management and optimization from hours to minutes, so I can spend more time building an app my users will love." - Joe Robb, Digital Marketing Director, SparkPeople
“We integrated AdMob sometime last year and it doubled our income, which was really good. Mediation is one of the things we mainly use in AdMob. It supports a lot of different networks, so we don’t need to integrate different SDKs.” - Amit Goyal, Co-Founder and CTO, Appkruti
“We’ve seen a 30% to 40% bump in revenue since we started using mediation in AdMob. AdMob offers a simple way to work with multiple ad partners to maximize fill rates and revenue. The way AdMob automatically optimizes across multiple ad networks is fantastic.” - Micah Koffron, Founder, Digitalchemy
Ever wondered about the best ways to monetize with banner ads while maintaining a great user experience? If so, the Mobile Ads Garage is here to help.
In the third episode, Andrew and Gary the Graphics Guy cover how to integrate banner ads into a mobile app's UX, with a little help from Aunt Betty, hairless cats, and discount moose repellent. You'll see detailed breakdowns of things to avoid, plus reliable best practices that you can take back to your own apps. As always, links to guides, samples, and other resources are included.
“It was clear that mobile devices were becoming more popular for working professionals. The trend was clear. While we did opt-out of building for smaller platforms, this opportunity was in line with our vision and it seemed promising. It seemed like a platform where our target users would be. It was a risk, but we took it.”
Rewarded ads in AdMob Mediation has been running very smoothly and effectively since we launched it. On top of a complete management of the reward mechanics within the tool, it offers dynamic allocation of each ad request to the highest paying network.
- Baptiste Chardon , Monetization Manager @ Ubisoft
So far, I've connected 2 reward networks and AdMob has proved as reliable and stable as it is for standard display formats. A great push for my business!
- Nicolas Sorel, Co-Founder and CEO of Magma Mobile (France)
