Inside AdMob: June 2016

Introducing AdMob Campaigns, a powerful way to cross promote your apps and manage direct sold campaigns

June 30, 2016

Innovative formats: Use app promotion, image, text, HTML5, Video CTD ads that outperform legacy formats.
Advanced ad serving controls: Set four different goal types and allocate your inventory more efficiently with detailed performance reports such as campaign progress tracking. Run goal forecast to help predict whether your campaigns will meet their goals.
Best in class conversion tracking: Track your cross promotions using the same AdWords conversion tag, which is tightly integrated with third-party conversion trackers. No new tags required.

Going forward, you can manage all of your house ad campaigns and direct sold campaigns from one place. With AdMob, you can focus on building great apps while we do the hard work for you.

For more about AdMob Campaigns, visit our help center, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.

Posted by Sarah Faulkner

Product Manager, AdMob

Game developer Mobirix increases revenue from paying users by 44%

June 24, 2016

The problem

After building a large user base, Mobirix looked at its monetization strategy to generate revenue. It started by working with a game developer to find a way to monetize its popular game, Zombiehive. At first, Mobirix’s game developer didn’t want to incorporate ads, but Mobirix understood that it was common for users to see ads and that mid-core and hard-core players were more likely to make an in-app purchase. As a result, Mobirix took a segmented approach to monetize non-paying and paying users.

The solution

Based on AdMob’s recommendation, Mobirix decided to implement a hybrid monetization model, which used a combination of in-app ads and in-app purchases. With AdMob IAP house ads, AdMob automatically predicts likely spenders based on Google’s proprietary data and models, and shows them IAP ads. This helped Mobirix maximize revenue while improving user experience for its likely to spend? users. For the rest of the users who are unlikely to spend, AdMob serves regular ads to help maximize revenue.

The results

Adding ads to the mix allowed Mobirix to monetize non-paying users without relying solely on revenue from IAP. After implementing the hybrid monetization model of IAP and ads for its app, Zombiehive, Mobirix saw an approximate 15% uplift in the number of paying users and about a 43% increase in average revenue per paying user.

Having seen such impressive results, Mobirix is excited for what the future holds. With approximately 90% of its total ad revenue coming from AdMob, Mobirix plans to design future games based on a hybrid monetization model.

An in-app purchase house ad in Zombiehive

Mobirix’s success storyAdMob websiteTwitterGoogle+

Sonic The Hedgehog Speeds Through 25 Years

June 23, 2016

Sonic the Hedgehogbuzz bombersSonic Dashin-app advertising#AdMobGameStars

Posted by Mike Schipper, Product Marketing, AdMob

Writing the best business report for the AdMob Student App Challenge

June 16, 2016

guidelines

The presentation and layout are easy - just follow the template on the AdMob website, and provide logical and cohesive explanations on each step of your decision-making process.

Give examples along the way. This does not necessarily mean flashy and colorful graphics, but a clear marketing strategy and an examples of your app’s performance will go a long way with the panel.

Don’t worry about having the report translated to English. Submit the business report in the language you are most comfortable with.

It’s important to make sure your business report demonstrates a sound strategy behind the choices made when integrating AdMob into the app.

With your marketing strategy, talk about how you have already marketed your app, and what you’re doing to get the word out about your app and to maximize downloads.

June 28, 2016 by 5:00PM PSTmobile appbusiness report

How Holaverse grew total revenue 10% with AdMob native ads

June 15, 2016

OverviewThe challengeThe solution

Native ad in HolaLauncherThe resultshereour help centerTwitterGoogle+

5 tips to get your app ready for the game

June 13, 2016

Let your fans know you’re taking part - promote your app early. AdWordshouse adsThe Secrets to app success on Google Play Advertise in the best format at the right place.ad formatsinterstitials Know who’s on your team.FirebaseLink your apps to Firebase Keep an eye on updated match fixtures.Inside AdMob blogopted inrewarded mediationnative ads express Avoid penalties or yellow cards.AdMob policiesAdMobget startedTwitterLinkedInGoogle+

The Mobile Ads Garage Episode 5: Interstitial best practices

June 9, 2016

Mobile Ads Garage playlistsupport forum

- Andrew Brogdon, Mobile Ads Developer Relations

Writing the perfect app store listing for the AdMob Student App Challenge

June 8, 2016

Marketing section

Use high-quality screenshots: Many users view screenshots before downloading an app to see what they’re getting. Make sure the screenshots in your listing give the user a good overview of the major app screens and be authentic; make sure they’re accurate and up to date.

Build word of mouth and choose good keywords: Recommendation from family & friends, app stores, and search engines are where users discover new apps.

Write the perfect description:

Write for your audience.
State its purpose up front and include 2-3 of the app’s best features.
Highlight great reviews and testimonials, from users once you get them.
Be clear about its limitations, and don’t describe anything that your app cannot legitimately do.

AdMob G+Twitter#AdMobSAC16

Launching the Ads Status Dashboard

June 7, 2016

Ads Status Dashboard

Game developer Sohomob leverages AdMob mediation to grow revenue by 300%

June 3, 2016

Battle Ludo “AdMob is the most comprehensive and reliable product in the market” - Daniel Ho, co-founder, SohomobThe problemThe solutionmediationd network optimizationThe resultshouse adsin-app purchase adsSohomob’s success story

Looking to the last month of the AdMob Student App Challenge

June 1, 2016

Monitor user feedback so that you can make improvements as the app gets the feedback. Your app should be high quality, and part of that is improving it based on user suggestions.

Remember to submit your app and AdMob account ID to AdMob so we know you’ve built it.

Promote your app. Think about creative ways to do it. Next week, look for a post on promotional suggestions that are simple and effective.

Now is the time to start readying your business report, which is due on June 28, 2016 by 5:00PM PST through this link. The Challenge website already has a recommended template on it, and we will be sending out some pointers on having the best possible project soon.

Remember, your project will be reviewed by a panel of app experts from Google, so your business report will need to be thorough and of professional-level quality.

AdMob G+Twitter#AdMobSAC16
Posted by Jeff Miner AdMob Student App Challenge Team

Inside AdMob

Introducing AdMob Campaigns, a powerful way to cross promote your apps and manage direct sold campaigns

Game developer Mobirix increases revenue from paying users by 44%

Sonic The Hedgehog Speeds Through 25 Years

Writing the best business report for the AdMob Student App Challenge

How Holaverse grew total revenue 10% with AdMob native ads

5 tips to get your app ready for the game

The Mobile Ads Garage Episode 5: Interstitial best practices

Writing the perfect app store listing for the AdMob Student App Challenge

Launching the Ads Status Dashboard

Game developer Sohomob leverages AdMob mediation to grow revenue by 300%

Looking to the last month of the AdMob Student App Challenge

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