| 1:00pm - 1:25pm | Best practices for finding and engaging high quality players
Alex Valle, Head of Mobile App Ad Products, will share how Google’s insights and automated ads tools can help you understand what your players value the most and how to find them. |
| 1:25pm - 1:50pm | Drive installs using awareness and intent
Samantha Eisler and Connie Lin from the the App Dev team will discuss ways you can improve your keywords to get the best performing Search campaigns. |
| 1:50pm - 2:15pm | Aligning monetization with player happiness
Gaming BD Lead Alejandro Manchado will discuss how to maximize your revenue across ads and IAP and tailor your monetization by user segment with AdMob and Firebase. |
| 2:15pm - 2:40pm | More than a glimpse – storytelling using engaging formats
As the team lead for Google’s App Developer Sales, Beth Berger will share insights and best practices on how you can use Google’s app promotion solutions to take your app to the next level. |
| 2:40pm - 3:05pm | Tips for taking your game global – efficiently
Google has made it really easy for you to launch your app globally. Global Product Lead Christine Lee will share how Google helps you identify which market to enter and localize your app content for users. |
