"Universal App Campaigns have helped us acquire users with a higher LTV compared to other acquisition channels. We're particularly excited about how the next generation of Universal App Campaigns will enable us to iterate quickly and optimize for the actions that matter most to our business. This is an app marketer's dream."
“AdWords is a crucial part of my customer acquisition strategy. Linking my AdWords account to Firebase was incredibly easy, and now I can see total lifetime value for all users I've brought in from AdWords, broken down by campaign. The ability to sync my AdWords data to Firebase Analytics has simplified my daily management and optimization from hours to minutes, so I can spend more time building an app my users will love." - Joe Robb, Digital Marketing Director, SparkPeople