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Use ad content filtering to help improve your users’ ad experience
January 18, 2018
Optimizing the ad experience on your app for a varied audience can be difficult. Showing users ads that are a better fit can improve their overall ad experience and help maximize your app’s revenue.
AdMob has launched a new feature that allows you to specify the content rating for Google ads served in your app. With the new
max_ad_content_rating signal
, you can now choose the content rating of Google demand that you want to deliver on a per-request basis.
Four content rating choices offer you the granularity you need to provide users at each level with a better user experience.
The four new content rating choices are:
G
: Content suitable for general audiences
PG
: Content suitable for most audiences with parental guidance
T
: Content suitable for teen and older audiences
MA
: Content suitable only for mature audiences
You can start sending the new
max_ad_content_rating
signal in the Google Mobile Ads SDK by following these
Android
and
iOS
guides.
To learn more about the new signal and the content rating choices, visit the
AdMob help center
or contact your Google account team.
Posted by Alexa Haushalter, Product Manager, AdMob
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