Inside AdMob: November 2015

Inside AdMob

Google’s official blog for news, tips, and information on the AdMob developer platform

January is the Black Friday for Apps

November 20, 2015

As people unwrap those shiny new phones and tablets, you can bet that many of them will be downloading apps -- and not just one or two. Our research shows that the average smartphone user has 36 apps installed on their device. Games, messaging, news and shopping apps all rank highly as the first kinds of apps people download within a week of purchasing their phones.
We looked at AdMob data from last year and found that ad impressions spiked across apps by nearly 30% between the months of October and January, with the largest spike occurring in January. This is perhaps due to people trying out their phones and downloading new apps with the added free time during the holidays. Developers should take advantage of the January Black Friday by promoting their apps, but also understand the monetization opportunities that lie beyond installation.
Check out our new infographic, put together in collaboration with App Annie, which features strategies to help get your app ready for the holiday (and post-holiday) app explosion. Let us help you ‘deck the installs!’

Holiday App Performance GuideTwitterGoogle+¹Gartner, Smartphone Sales Worldwide, Q1 2012 - Q2 2015
²Google & Parks Associates, Global Apps Consumer Study, Q1 2014