Inside AdMob
Google’s official blog for news, tips, and information on the AdMob developer platform
Meet AdMob at Casual Connect SF #AdMobCC15
July 30, 2015
The Google AdMob team is excited to attend the Casual Connect conference in San Francisco this year. If you’re attending, be sure to visit the Google booth. We’d love to hear about your game and share ways that you can supercharge monetization with AdMob.
We’ll be hosting two sessions at the conference. First, Google's US Gaming Partnerships Lead, Alejandro Manchado, will talk about how to use Google Analytics and AdMob to build data-driven monetization strategies for your game at 11am on Wednesday, August 12th.
Secondly, Sampada Telang, Strategic Partner Lead, will talk about native ads and how they have impacted free-to-play games at 5pm on Wednesday, August 12th.
We’d also like to invite you to Google's workshops on how to monetize using
native
ads and
in-app purchase ads
with AdMob. There are limited seats at the workshop, so if you’re interested, please fill out this
form
, and we'll follow up with details.
If you can’t attend the event this year,
sign up for our mailing list
now and we’ll send you exclusive content filmed live at Casual Connect.
We’ll also be live tweeting and sharing our app-themed musings on
Google+
and
Twitter
, so stay in the loop with what’s happening with #AdMobCC15.
So see you there or online,
The AdMob Team
[New eBook] Download The No-Nonsense Guide to App Growth
July 27, 2015
What’s the secret to rapid growth for your app?
Play Store or App Store optimization? A sophisticated paid advertising strategy? A viral social media campaign?
While all of these strategies could help you grow your user base, the foundation for rapid growth is much more basic and fundamental—you need an engaging app.
This handbook will walk you through practical ways to increase your app’s user engagement to help you eventually transition to growth. You’ll learn how to:
Pick the right metric to represent user engagement
Look at data to audit your app and find areas to fix
Promote your app after you’ve reached a healthy level of user engagement
Download a free copy
here
:
For more tips on app monetization, be sure to stay connected on all things AdMob by following our
Twitter
and
Google+
pages.
Posted by Raj Ajrawat,
Product Specialist, AdMob
AdMob Story: DivMob
July 16, 2015
Founded in 2012 in Vietnam, DivMob has produced over 10 gaming apps, garnering over 23M downloads worldwide. Watch their story on how they partnered with AdMob to grow their company.
To check out
DivMob’s success story
, or any other of our other success stories, visit us at at the
AdMob website
. Until next time, be sure to stay connected on all things AdMob by following our
Twitter
and
Google+
page.
Posted by Henry Wang
AdMob Marketing
Going global with AdMob: CocoPPa
July 10, 2015
Japanese company United’s
CocoPPa
app has been a huge hit internationally, with over 37M downloads and 80% of those downloads coming from outside Japan. CocoPPa enables smartphone users to customize their homescreens and share their customizations with others. Watch United’s story on how they used AdMob to identify valuable markets and grow their revenue with users across the globe.
To learn more about
CocoPPa
and our other app stories, visit Success Stories on the
AdMob website
, and stay connected to all things AdMob and more by following our
Google+
page.
Posted by Henry Wang
AdMob Marketing
AdMob Story: Backflip Studios
July 8, 2015
We recently did a case study with Backflip Studios, a wildly successful gaming company with over 300M downloads of their popular games Paper Toss and Ninjump. Founded in April 2009 in Boulder, Colorado, Backflip Studios started out with the idea that mobile was going to change the landscape and ecosystem of gaming. They created free engaging games and grew a huge user base but weren’t sure how to build a sustainable gaming business. Watch their story on how they built their company with AdMob.
To see more stories like this, visit Success Stories on the
AdMob website
, and stay connected to all things AdMob and more by following our
Twitter
and
Google+
page.
Posted by Henry Wang
AdMob Marketing
The App Developer Business Kit: Now available in 10 more languages
July 6, 2015
Today we’re excited to launch
The App Developer Business Kit
in 10 more languages. The website includes tips for new app developers on building, promoting and monetizing your app. Check out the Business Kit in your language:
French
German
Italian
Japanese
Korean
Portuguese
Simplified Chinese
Traditional Chinese
Spanish
British English
To help you make decisions about growing your app business in other regions, we’ve added 6 new market reports providing great insights about app users in Italy, Spain, Germany, Brazil, France, and Russia. Did you know that Brazilian smartphone users engage with ads more frequently than users in the US and Japan? Or that while nearly 2/3rds of French users exclusively download free apps, only 31% of Brazilian smartphone users do? Check out statistics like these about exciting regions around the world
here
.
Stay connected on all things mobile apps by following us on
Google+
and
Twitter
.
Posted by Sean Meng
Marketing, AdMob
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