The Importance of Test Ads in Your App

Whether you're just starting out on AdMob or already have several successful apps under your belt, you'll almost inevitably want to test ads on your app to see if they're working properly. Today, we're here to provide helpful tips to help ensure you're compliant with AdMob policies.

Ultimately, it is your responsibility as the publisher to ensure that the activity on your ads is valid. Publishers may not click on their own live ads, even for testing purposes, or use any other means to inflate impressions and/or clicks artificially. During app development and testing, please use test ads.

If you need to render live ads before launch, avoid clicking on them. If you're showcasing your app to friends, family and/or beta testers, ask them to avoid clicking on live ads.

Your AdMob account may be suspended for invalid activity if one or more users are repeatedly clicking on live ads in your apps, including for testing reasons. If, after the designated suspension period has cleared, and invalid activity continues contributing low value traffic to our ads ecosystem, your AdMob account may be disabled.

Reference our developer documentation on how to implement test ads (Android or iOS). Additionally, the ad unit and samples in our developer tutorials (Android or iOS) return test ads. Test ads are always available for use, even if your AdMob account is suspended or disabled.

For more information about account suspensions, visit our AdMob help center.